Gruppo Matches has been awarded the creativity for the design, production and management of the ADV spaces of the new campaign of the airline China Eastern Airlines, aimed at conveying the new opportunities for flights from Italy, inaugurated in Milan and Venice with a breathtaking grand gala at the Scuola Grande di San Rocco, in the presence of Chinese and Italian institutions.
“Travel as a dream” was the leitmotif that guided us in the conception of the campaign, which saw the creation of a totem of over 4m in the square of the Venice Santa Lucia station and the customization of an entire tram in Milan. There was no shortage of maxi LEDs and strips in all the main transit points of Venice, including the departure piers of boats and vaporettos.
